2gis cards. "2GIS" - electronic map and directory in one smartphone

2GIS is a detailed and up-to-date directory of organizations with a detailed map of the city: online service maps.2gis.ru, as well as applications for PCs (Windows) and mobile phones (Android, iPhone, Symbian, Windows Mobile). 2GIS applications do not require a permanent Internet connection: all data is downloaded directly to your computer or phone. In the future, you can receive the latest data every month in just one click using the provided update system.

Today, 2GIS directories are used by more than 12 million people.

Current information about organizations
Only verified data! More than 1,275,000 organizations (including government ones - clinics, schools, traffic police, etc.): addresses, telephone numbers, e-mails, websites, opening hours and payment methods for each branch.

Detailed maps of more than 183 cities
2GIS maps indicate all the main types of buildings (under construction, residential, administrative buildings, schools, kindergartens, garages and industrial facilities) and urban areas (residential areas, private sector, administrative territory, “industrial zones”, garages, green spaces, country houses territories, cemeteries).

Objects on 2GIS maps are clickable! For example, by clicking on a building you can find out its exact address, postal code, number of floors and see what organizations are located in it, and by clicking on a transport stop you can find out what it is called and what routes pass through it.

In addition to the main objects, 2GIS maps show the smallest but very important details of urban development: intra-block passages, fences, kiosks, paths in parks and entrances to metro stations.

We know not only the official names of places, but also the “folk” ones - “Khitrovka” in Moscow, “five corners” in St. Petersburg, “mother-in-law’s tongue” in Novosibirsk or “domino” in Yekaterinburg. Additional information layers are available for a number of cities - the cost of business lunches, WiFi access points and much more.

Finding directions by car and public transport
2GIS for PCs and mobile phones allows you to search for directions on public transport, taking into account transfers and pedestrian crossings. In addition, the PC version has a search for driving directions with the ability to build a route based on several points to visit. New feature in the online version from September 2011: traffic jam service!

The quality of information is our main priority!
We are professionals in creating directories and city maps. This is our main area of ​​activity, in which we have been working for more than 10 years: the first release of 2GIS was released in 1999. All data of organizations is checked by 2GIS’s own call center and information collection specialists, databases are updated monthly, and online versions for a number of cities are updated daily. 2GIS maps were created by professional cartographers based on current satellite images with regular updates on the territory.

2gis is a modern interactive map that includes a completely free directory of organizations. On the 2GIS map you can find information about any company in your city, as they constantly update, check and expand their database of organizations. 2gis unites 8 countries, 282 cities, 9.5 thousand settlements and almost 2 million companies! The numbers are truly impressive, and this company does not stop growing.

Thanks to the convenient and simple functionality of 2GIS cards, the number of their users is constantly increasing. Therefore, we strongly recommend you.

The 2gis map widget shows the following information about your organization:

• Detailed address;
• Telephone;
• Opening hours;
• Possible payment methods for services.

The “Find entrance” button will be useful, especially if there are several entrance doors: the client will know which side and where to enter. And with the help of the “Way from here/here” buttons, your users will be able to plot a convenient route by car or public transport.

Step 1. Get the code to install the 2gis card on the website

To install an interactive 2GIS map on your website, you first need to get its html code. To do this, go to the API section of the 2GIS website and click the button "Create widget".

Then select the desired city (2gis will automatically suggest locality, in which you are located), enter the name of your organization in the input window.

The directory will offer you a list of organizations with a similar name. Select yours and click the button "Further".

Read the license agreement, if you are satisfied with everything, check the box to accept the terms and click the “Get code” button.

Copy the proposed code to install the 2gis map on the site.

Step 2. How to insert the 2gis card code into the website

So, the code has been received, all that remains is to place it on the desired page of the site. We decided to add a map to the “Contacts” section. Go to the Nubex admin panel, select the section on the control panel "Pages", find the desired section in the list and click "Edit".

We will work with a text block. Press the button "Source" to switch to code editing mode. Paste the code received on 2GIS into the text field and save the changes.

We go to the “Contacts” page of our website and enjoy the updates!

Maps on the site are a useful thing: you don’t have to explain for a long time to clients how to get to the office, where to go and where to turn off. We also advise you to familiarize yourself with similar services from Google and choose the one that suits you.

2 GIS

02/04/2019 For home, For office, Cards

2 GIS (2 GIS, formerly Double-GIS) is a powerful free program - a directory of organizations with a city map. More than 250 cities in Russia, Ukraine, Kazakhstan, Kyrgyzstan, Italy, Cyprus, Chile, UAE and Czech Republic are available.

2GIS contains a detailed three-dimensional map of the city indicating the organization and data about it: telephone, address, work schedule, website, e-mail (if specified), there is also a function - Find entrance - shows (if available) the entrance to the organization on the map with an arrow. The buildings on the map are made in 3D 3D, by clicking on the building you can see all the organizations of the building, number of storeys, type (purpose) of the building: residential building with administrative premises, administrative building, medical institution, school, kindergarten And so on. Some buildings and monuments are made in 3D especially carefully, down to the details.

It is very convenient to move around the map, change the scale, zoom in, out. Different types of buildings have different colors: kindergartens are pink, schools are blue. It is also very convenient to look/search for new buildings on the city map - they also have their own color. When you click on a new building, as a rule, the phone numbers and name of the developer’s organization and website are indicated (if it’s a residential complex, for example). The map also contains pictograms that make it convenient to identify the type of organization located in the building: envelope - post office, red cross - pharmacy, red house with a white cross - hospital, spoon and fork - canteen, coffee mug - cafe, etc.

An organization/company can be found either directly from the map - by navigating through the building, or by using a catalog search: What and Where. In the search window, you can specify keywords in the name of the organization or address/street. There is also an advanced search function. For example, to find “school 123” you can type 123 in the What’s simply field and 2gis will display a list of organizations whose names contain this number. There is also a structured catalog of the organization, grouped by topic.

In addition to searching for an organization, the 2GIS program has a powerful search / viewing functionurban transport routes and movement around the city. You can look at the routes of a specific stop, choose a route on public transport from point A to point B, and so on. The program will be able to build a route taking into account traffic on public transport and walking from/to the stop. The walking route is shown as a dotted line. Also in the program, metro lines are visible and the movement is built taking into account possible traffic on the metro (for example, Moscow, St. Petersburg, Yekaterinburg, Kazan, etc.)

You can also see the floor plan of hypermarkets and the location of stores inside them.

The program also contains a number of other useful functions, for example, viewing photos on a city map and so on.

Mobile phone version

Showing traffic jams, which can be convenient. According to the official website, if you are driving, 2GIS will guide you along the road and warn you about maneuvers by voice, taking into account traffic jams and blocked streets. Will change the route if you go off the path.

Mobile phone version

The 2GIS program has three main versions: for computer (Windows 10, 8, 7...), for mobile phone (for operating systems iOS (iPhone, iPad), Android (Android), Windows Phone, Windows Mobile, BlackBerry, Symbian OS ) and online version.When you go to the 2 GIS site with a map on the Internet, you you find yourself in your city (if it is in 2GIS), but simply by scrolling (zooming out) you can easily get to the map of all of Russia and the world and cities available in 2 GIS will be marked with icons.
Link from the official website to download all versions:

The 2gis program is constantly updated. New issues of city maps are published monthly.

New cities in 2GIS: Sharjah, Ajman (UAE), Kyiv (Ukraine).

The program is available in more than 250 cities of Russia: Moscow, St. Petersburg, Abakan, Almetyevsk, Armavir, Arkhangelsk, Astrakhan, Barnaul, Belgorod, Biysk, Blagoveshchensk, Bratsk, Bryansk, Veliky Novgorod, Vladivostok, Vladimir, Volgograd, Vologda, Voronezh, Gorno-Altaisk, Ekaterinburg, Ivanovo, Komsomolsk-on-Amur, Kostroma, Krasnodar, Krasnoyarsk, Kurgan, Kursk, Lipetsk, Leninsk-Kuznetsky, Magnitogorsk, Miass, Murmansk, Naberezhnye Chelny, Nakhodka, Nizhnevartovsk, Nizhny Novgorod, Nizhny Tagil, Novokuznetsk , Novorossiysk (Anapa, Gelendzhik), Novosibirsk, Norilsk, Noyabrsk, Omsk, Orenburg, Orel, Perm, Penza, Petrozavodsk, Petropavlovsk-Kamchatsky, Pskov, Pyatigorsk (KMV), Rostov-on-Don, Ryazan, Samara, Saransk, Saratov , Smolensk, Sochi (Adler, Tuapse), Stavropol, Stary Oskol, Sterlitamak, Surgut, Syktyvkar, Tambov, Tver, Tobolsk, Tolyatti, Tomsk, Tula, Tyumen, Ulan-Ude, Ulyanovsk, Ussuriysk, Ufa, Khabarovsk, Cheboksary, Chelyabinsk , Chita, Yuzhno-Sakhalinsk, Yakutsk, Yaroslavl. Also cities of Ukraine: Dnepropetrovsk, Donetsk, Odessa. Kazakhstan: Almaty, Karaganda, Ust-Kamenogorsk. Kyrgyzstan: Bishkek, Kant. Italy, Cyprus, Czech Republic: Prague, South America: Chile, Santiago, UAE: Dubai.

Video review of the mobile phone version:

When arriving in a foreign city, you can easily get lost in unfamiliar streets, and to prevent this from happening, you just need to download the 2GIS GPS navigator to your smartphone. The product of the Russian manufacturer, one of the TOP Internet companies in Russia, is being improved from year to year and delights its users with new convenient functions. Works even offline.

Information on each organization in the directory is collected in great detail and contains the following data:

• Name of the organization;
• organization contacts;
• working hours;
• organization website;
• methods of payment for services.

For the convenience of users, all organizations are divided into categories, for example, the application has the following categories:

• bars;
• ATMs;
• taxi and so on.

In order to get all the information on an organization, just click on the building in which it is located and in the sign that appears, follow the link to the desired company.

Interesting! This directory contains information on each organization in 273 cities in 9 countries.

Data on organizations is updated constantly. Hundreds of call center specialists across the country are involved in this effort. Manufacturers guarantee 95% data accuracy.

Each user also has the opportunity to leave a review about the organization, both negative and positive, so that other users can know better about it.

2GIS capabilities

2 The GIS reference book and navigator is convenient because it can be downloaded to a smartphone and used offline anywhere, even on the subway and airplane. The application is absolutely free.

Built-in navigator

Initially, 2GIS was used as a reference book for organizations, but now it has a convenient navigator that has the following capabilities:

1. Monitors the user and displays all his movements on the screen.
2. Voice guidance for maneuvers.
3. If the route is lost, it automatically selects a new one.
4. Shows the time required to cover the path.
5. Able to accompany the user to the entrance to the building.
6. Takes into account all obstacles, such as fences and barriers.
7. Builds a route taking into account traffic jams, drawbridges and repair work.

The manufacturer promises that in the future it will improve the navigator with the following functions:

1. Driver speed warning.
2. Speed ​​bump warning ahead.
3. Routes on toll and dirt roads will be added.
4. Night mode will be introduced.

This navigator is available for the following platforms:

• Symbian;
• Microsoft Windows;
• Android;
• Windows Phone.

All functions, except for traffic jam tracking, are available offline.

Floors

2GIS takes into account the needs of users and not only brings a person to the entrance to the building, but also helps to find the necessary organization inside the building, leading him straight to the door, taking into account the floors. That is, it has the internal navigation function.

This is very convenient to use in shopping centers, as the application will show the location of everything that is inside, from the cafe to the toilet. This service is available to more than 2,500 organizations and more than 600 objects in Moscow. The manufacturer promises to add organizations and shopping centers in other cities in the future.

Organization phone number

2GIS has a very convenient function to search for an organization by phone number. That is, in order to find an organization, if you have its phone number, just enter it in the search bar. This function is very convenient in a situation where the company that called is not known, so you can easily determine where the call came from.

Beautiful interface

The application has its own proprietary interface design. All buildings in the navigator are visible in 3D format; each building has a note indicating how many floors it has. All internal roads and kiosks are also taken into account.

Finding directions by public transport

You can use the public transport search function in the following two ways:

1. Indicate the starting and ending points of the route on the map.
2. In the card of the required object, select “How to get here?” in the context menu.

The starting point of the route can be the current geolocation, which will be determined by GPS or Wi-Fi. When asked about the method of transportation to the desired point, the navigator will provide information on all types of urban transport and will even take into account seasonal modes of transport, for example, ferry.

Instructions for use

After 2GIS is installed, you need to understand the principles of its operation. To make it convenient to work with the application, you must complete the following steps:

1. After entering, you need to select a city; a list of cities is provided in a pop-up window.
2. Select the desired function from the 4 buttons provided by the application.
3. To access information about organizations, you need to select the “firms” button.
4. For more detailed information, you can click on the “clarify conditions” button.

Pros of the application:

1. It is possible to save data on organizations to the clipboard.
2. The information on the object immediately provides information on how to get there and by what transport.
3. The application map has the ability to change the scale.
4. Availability of a favorites folder where you can add organizations of interest for quick access to them.

After installing 2GIS, you will need to additionally download the city database, which does not take up much memory, with the exception of Moscow.

Important! GIS Directory 2 covers, for now, only large cities. Manufacturers are working on this, and soon the information will be available in all cities of Russia.

Computer version

In addition to the application for smartphones, manufacturers have developed a version for computers, which can be downloaded on the official website. It is also possible to use the program on a computer without access to the Internet. The desktop program has more functionality than the mobile application. The following functions are available on PC:

1. Make a Skype call without leaving the program.
2. Databases describing interesting places and the history of cities are available.
3. The ability to measure the distance between objects.
4. Ability to leave notes on the map.
5. Posters and intercity transport schedules are available.

According to users, the application is very convenient and accessible, has an easy interface and a wide database. It will become indispensable when traveling to other cities.

The Forbes list of the largest Russian Internet companies is used in 220 cities of the country. Unlike other successful companies, 2GIS developed in the regions for more than ten years, and only then came to the capital.

In Moscow, he earns 25 million rubles a month (in the first city of 2GIS, Novosibirsk, revenue is 50 million rubles), they soon expect to reach $1 million. A year ago, the company began to expand through international markets - cards appeared in Italy, the Czech Republic, and Cyprus . H&F learned about the first results of the project's development abroad and plans for the future.

With your own hands

If you ask IT entrepreneurs what they think about 2GIS, the answers different people will be similar: this is a company that knows how to work. It began as a family business when the head, Alexander Sysoev, decided to create the first digital map of the city - for his own convenience. His wife Marina and son Dmitry helped - he now heads the department of new products. The Novosibirsk residents did not have any investors - the founder likes to quote Tony Hsieh from Zappos: “If you have the opportunity to develop without funds, do it to the last.”

The history of 2GIS began in the late 90s in Siberia - then everything was foggy, no one knew the words “local search”, Foursquare services, and the system was installed from disks that Sysoev personally brought to clients. The only competition was the Yellow Pages. At first, 2GIS (then the company was called “DoubleGis”) bought a database from a reference company, but quickly realized that they could only rely on themselves - errors in the data reached 70%.

Now 2GIS proudly declares that it is the only one that provides data with 95% accuracy, and its system sees “every fence” and is able to guide a pedestrian through the right door. Employees regularly walk around cities and collect information. Yandex.Maps and Google Maps only aggregate data. “60% of businesses do not have their own websites, so search engines cannot find them,” explains Sysoev. However, the company’s Twitter, which acts as customer support, is still teeming with questions from dissatisfied users - here they forgot to indicate the entrance, and there the supermarket has already been demolished.

I ask Sysoev if he wants to create an empire like Yandex - to develop not only a directory, but also other services that will help 2GIS and attract new audiences. He is not going to move away from local search - now the company already employs 700 people. But services that support it appear all the time: the “Traffic Traffic” function was recently launched in five cities of Russia, and last year a tool for publishing reviews of companies appeared - Flamp. However, Alexander admits that this, like the application released for the Sochi Olympics, is a way to attract attention. “Traffic jams are not monetized, you can only make money from the directory.”

Fight for the budget

2GIS sells user attention. 20 million people access it every month; the directory gives them access to 2 million companies. In order to stand out, the service offers to use advanced features - provide more information about yourself in your profile or talk about special offer. Buy a so-called contextual ad - for example, for the request “products” on one street, from the store that paid for participation, the dot will be bolder. “Nobody in the world monetizes map services properly yet,” says Sysoev. “We earn more than anyone in the world and were the first to do it.” In 2013, 2GIS earned 3 billion rubles.

The most difficult time was in Moscow. While the company was fighting for a place in Russian cities, Yandex.Maps tightly occupied the niche of geoinformation service in the capital. When asked why they didn’t come earlier, the company said that they simply weren’t ready and would have “choked.” The project in Moscow is one of the most expensive, costing 2GIS 10 million rubles.

The concern was that the advantage of the service - the offline version (you do not need the Internet to access the system) does not work in Moscow. There is high communication speed and Internet access here. Nevertheless, the 2GIS application soon after its launch ended up in the top of the AppStore and Google Play, leaving behind Yandex applications in the local search area.

“We earn the most from the mapping service in the world and were the first to do it”

“In terms of user dynamics in Moscow, it didn’t turn out the way we wanted, but in terms of financial dynamics, it turned out even better than expected,” says Sysoev. Now the number of users is approaching a million, Yandex.Maps has about 5 million.

Yandex does not disclose the financial indicators of a separate service, but, according to experts, the company earns several times less than its competitor. 2GIS initially built a system that could pay for itself. For Yandex, maps are an addition to the main search. “The situation there is simple - their emphasis is no longer on this product, on the search engine,” says Sysoev.

The difference is also visible in building a business: 2GIS creates point maps in cities where it can make money, and does not lay out routes from one city to another. Yandex recently announced the creation of a global map and is developing in this direction.

Users don't stop accessing some cards when they connect to others. They download both apps when they realize that one has advantages over the other. Yandex shows traffic jams better, and 2GIS has more details. Therefore, both sides speak with caution even about competition. 2GIS positions itself not as a map, but as a reference book, because “the shelf with the knowledge of “map” is already occupied - this is Yandex.”

One of 2GIS's strategies is to enter into partnerships with major players, providing them with data in exchange for a portion of the revenue. The company is already working on this model with Mail.ru, but negotiations with Yandex did not lead to success.

International expansion

To enter a new country or city, 2GIS is not looking for franchisees, but is waiting for offers from potential partners - this is the setting. Today, in addition to Russian cities, the service has been launched in Ukraine, Kazakhstan, Italy, Cyprus and the Czech Republic. This year it is planned to enter Chile and the UAE. Usually the partner is a private investor, a former entrepreneur who lived in the Russian region, where the name “DublGIS” has become a household name. Entering a city abroad can cost up to 5 million euros. The cost of a franchise depends on the size of the card, the number of organizations in the city and its potential.

Payments for it consist of two components: a one-time contribution and monthly deductions. The first one for a partner in Russia averages about 1.5 million rubles, royalties range from 5 to 20% of revenue. The franchisee pays maximum deductions only in the third or fourth year of operation; the profitability of 2GIS is estimated at more than 800% over five years.

The franchise abroad is currently being sold more as an experiment. The first payment for a new partner ranges from 3 to 30 million rubles, monthly royalties range from 5 to 15% of revenue. Reaching the break-even point takes 25–30 months. Now 2GIS covers about 30 cities outside of Russia. The expansion does not have a big or beautiful goal - for now it is in experimental mode.

But the very result of this experiment is extremely important for the Sysoevs. Can their company go global?

Before selling the franchise, 2GIS analysts analyzed several countries that were interesting in terms of business. Here are some of their findings.

Main players: PagineGialle, Tuttocitta, Google Maps

In Italy, the most popular reference resource is PagineGialle. Advertisers love him, he provides big list advertising positions and free company registration.

PagineGialle and Tuttocitta are owned by Seat PG, publisher of paper telephone directories and organization directories. The PagineGialle electronic directory has been in existence since 1999.

There are 15 cities in Italy with a population of more than 200 thousand people. Internet penetration in Italy is 58%, in Russia - 53% (February 2014).

Cultural considerations: It is quite difficult to reach any organization in Italy. The local mentality is focused on “live communication” and there is practically no response to the phone. If you still manage to get through by phone, then the process of verifying information is easy - Italians are accustomed to various kinds of surveys, in addition, they really like to chat. Another unusual aspect is the siesta, an afternoon rest that can last until the night. It happens that the Italian working day lasts only four hours.

The franchise was bought by an investor originally from Novosibirsk, who understood the potential of the service firsthand. The office in Cyprus consists of 25 people, the main players are Cyprus.com, Active Cyprus (activecyprus.com, mixlife.com), BusinessLink (businesslink.com.cy), Google Maps.

The main service in Cyprus is Cyprus.com; Active Cyprus and BusinessLink have directories with maps.

For all local players, registration in the directory is free, but there is only an online version, and banners are offered as advertising. Cyprus.com is focused more on tourists, focusing on hotels, tourist attractions, while Active Cyprus is focused on entertainment and catering establishments.

89% of the population of Cyprus is located in 5 cities: Nicosia (294,000 inhabitants), Limassol (281,000), Larnaca (63,000), Paphos (66,000), Famagusta (43,000).

Internet penetration in Cyprus is 60% (US Census Bureau, Internet World Stats, February 2014).

Main players: Seznam.cz (search engine, has a mapping service Mapy.cz and a reference service Firmy.cz), Google Maps

In the Czech Republic, the main local player is Seznam.cz with its mapping service Mapy.cz and directory service Firmy.cz. Firmy.cz, unlike Google Maps, is very popular among advertisers; it provides a fairly large list of available advertising positions; in addition, free registration of companies is available in the directory.

Among the reasons for Seznam's dominance in the local market are the peculiarities of the Czech language, which are not always fully taken into account in the services of global players (Seznam assessment).

There are six cities in the Czech Republic with a population of more than 100,000 people: Prague (1.2 million inhabitants), Brno (379,000), Ostrava (300,000), Pilsen (167,000), Liberec (102,000), Olomouc (100,000) .

Internet penetration in the Czech Republic is 75% (US Census Bureau, Internet World Stats, February 2014).

Main players: Amarillas.cl, Mapcity.cl, Amarillas.com, Google Maps

The most popular among local players are Amarillas.cl and Mapcity.cl. All services have an online version and mobile applications.

The number of advertising positions for local services is relatively small: banners, additional information, priority placement at the top of the list of companies. There are 15 cities in Chile with a population of more than 200,000 people. The largest: Santiago (5.4 million inhabitants), Puente Alto (464,000), Concepcion (405,000), Viña del Mar (359,000), Temuco (321,000).

In Chile, 39% of residents have a smartphone, compared to 23% in Russia (Pew Research Center). Internet penetration in Chile is 61% (International Telecommunication Union, 2012).